Pop Plus has established itself as a clothing and accessories retail fair specialized in fat people. It is now the biggest event of this kind in the world, with 4 editions per year and more that 9k people visiting the fair on both days at each edition.
For 11 years, it has also become an internet platform specialized in giving light and bringing to mainstream this specific audience, with positive news about it, the latest fashion trends, showing and interviewing fat artists and professionals in many areas.
We were asked to create a new visual identity and a style guide to be used on the website, on social networks and at the fair. All the icons were illustrated by Isabella Sarkis, our art director, the colors were picked and the whole identity was brought to life in our studio.
For 11 years, it has also become an internet platform specialized in giving light and bringing to mainstream this specific audience, with positive news about it, the latest fashion trends, showing and interviewing fat artists and professionals in many areas.
We were asked to create a new visual identity and a style guide to be used on the website, on social networks and at the fair. All the icons were illustrated by Isabella Sarkis, our art director, the colors were picked and the whole identity was brought to life in our studio.
